Our story
With a very long history of selling dental products and some frustration on what was available on the market, we began manufacturing and marketing Premium Plus products about 20 years ago. Our quick success kept us going and after starting with simple disposable products we moved onto rotary and prophylaxis products, and finally small equipment.
As a manufacturer who also retailed directly to dentists from our offices in the UK, the US, Japan and Hong Kong we very quickly understood that value is what attracted our customers but our quality is what keeps them coming back.